The idea behind Boob was born on a cold, windy day in the autumn of 1999. Mia Seipel, founder of Boob, watched her sister nurse her newborn son in a park in Stockholm, waist bare to the icy northern wind. Then and there, she decided that it should be every woman’s right to nurse in comfort and in style. The answer was Boob nursing wear – a Swedish patented innovation that will make you look great.
